Tuesday, June 8, 2010

Martha's New Shows at Hallmark

The fall lineup at Hallmark was announced today, including the spate of new Martha Stewart programming.

Following new episodes of "The Martha Stewart Show," to air weekdays at 10 a.m., will be an as-yet-untitled hour-long talk show with Stewart's daughter, Alexis Stewart, and pal Jennifer Koppelman Hutt, hosts of Sirius XM's "Whatever."

The show will be filmed before a studio audience and tackle the day's headlines, as well as fashion, beauty and more.

"I see it being like 'The View,'" said Laura Sillars, senior vice president of lifestyle programming at Hallmark. "They're going to have fun with it, be witty and humorous, but still give information. We're looking forward to that one because I think it'll bring in a younger viewership."

Mad Hungry With Lucinda will debut at noon, with Martha Stewart Living Omnimedia executive food editor Lucinda Scala Quinn. Quinn is an author of several popular cookbooks, including "Mad Hungry: Feeding Men & Boys," which is the inspiration for the series.

"I feel good about being with Hallmark because I'm all about the family meal and Hallmark is all about family programming," said Quinn. "This is really just a sort of how-to uprising for bringing back the family meal in an affordable, accessible, fun way - in real time, with a real-life action plan to feed the people you love."

Following a half-hour of "Mad Hungry," Hallmark will air an episode of Stewart's "Everyday Food" (from seasons one through four) from 12:30 to 1 p.m. From 1 to 4, the network will air select episodes from MSLO's library, including titles like "From Martha's Kitchen" and "From Martha's Home." Martha will also tape original Halloween and Christmas specials, as well as conduct two prime-time interviews for the network this fall.

"Daytime television is still a viable way that women learn better ways to do things in their lives," said Sillars. "It's still a very important part of our culture and the way we watch television."

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