Saturday, May 29, 2010

New Grocery Line from Martha Stewart

Martha Stewart Living Omnimedia, Hain Celestial Group, Hain Pure Protein and Niman Ranch have teamed up to expand the new line of all-natural Martha Stewart grocery products, bringing a broader selection of items to a broader range of retailers around the U.S.

This new program will include sustainably raised, antibiotic-free meats produced by Niman Ranch and Hain Pure Protein, as well as a line of all-natural baking mixes with The Hain Celestial Group, Inc., adding to the existing line of cleaning products: Martha Stewart Clean environmentally safe, home cleaning solutions with Hain Celestial. The product lines are expected to be distributed in supermarkets, mass-market retailers and warehouse clubs nationwide. (Martha Stewart Clean - a line of environmentally safe home cleaning solutions - is already available in a broad range of national and regional grocery stores across the country, including Publix, A&P, Giant Eagle, Shop Rite, Fairway and more. The products are also available at The Home Depot.)
Niman Ranch, the largest network of U.S. family farmers and ranchers, and an industry leader in humane and sustainable livestock practices, will provide the meats to create easy-to-prepare meal solutions. All Martha Stewart products are made from meats that are antibiotic-free, 100 percent vegetarian-fed and contain no added growth hormones, as well as being gluten-free.

The selection of products includes ham steak, bratwurst, spicy chorizo, applewood-smoked bacon, fresh marinated pork chops and roasts, smoked pork shanks, braised beef short ribs, hot dogs, and a variety of chicken and pork sausages, as well as holiday hams and turkeys. Hain Pure Protein, a leading supplier of natural, vegetarian-fed, antibiotic-free poultry products, will supply the turkey, which it produces under the Plainville Farms brand.

Martha Stewart's new line of cake, cookie and brownie mixes provides exceptional depth of flavor from pure, all-natural ingredients, including the highest-quality chocolate and vanilla beans. The products are competitively priced, filling the gap between conventional mixes at $1.99 and super-premium mixes at $8.99. The product line includes mixes for chocolate cake, vanilla cake, fudge brownies, sugar cookies and chocolate chip cookies. Additional recipes for variations and frosting are provided on every package. Expect to see these new items soon! (Also watch for Martha's new line of pet products at Pet Stores this June!)

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