Friday, August 8, 2008

Today, Martha Stewart launches her mattress website to showcase her latest merchandising venture: The Good Bed. By visiting you can become part of a mailing list, read all the details about the 12 kinds of mattresses available, find retailers and distributors and learn about mattress care.

Here is a description of the new project:

"Shopping for a new mattress can be complex and bewildering. To find a mattress that suited her comfort, style, and quality requirements, Martha decided to create her own.

First she identified three distinct comfort levels—plush, medium-firm, and firm—with each level designed to provide essential support and a restful sleep. To achieve her classic style, Martha sourced the finest materials, including 100% cotton fabrics inspired by her personal collection of vintage tickings.

Finally, she enlisted one of America's foremost mattress builders to ensure every mattress bearing her name is well made.

Each Good Bed is crafted with high quality, authentic materials such as New Zealand wool, 100% cotton fabrics, natural latex, soy-based foam, recycled steel, and Canadian spruce to ensure long lasting comfort.

Many new mattresses are exceptionally thick, placing the mattress height too far from the floor and overwhelming the scale of the bedstead.

Martha directed her team to design lower profile mattresses that are sensibly proportioned. And each Good Bed features continental tailoring, which creates a curved edge at the mattress base so that linens fit securely."

Naturally, I go for the plush mattresses! I think they look beautiful and I can just imagine the comfort I'd experience on one of these.

My two favourites are Jasmine and Meadowsweet. Jasmine is medium-firm and Meadowsweet is plush.

I'm thrilled to see that Canadian spruce is among the well-chosen materials to be used in The Good Bed! I'm also very glad to see that they've used as many all-natural products as possible. On the website, there is an indication of which mattresses use the most natural products in their design.

Beauty, comfort and quality: you can't go wrong!

And in other MSLO news: Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced that the company has named Patsy Pollack the Executive Vice President of Merchandising. In this newly created position, she will be responsible for overseeing the Martha Stewart Collection exclusively at Macy's and Martha Stewart Everyday at Kmart as well as MSLO's portfolio of home decorating programs, which includes the award-winning Martha Stewart Furniture with Bernhardt, Martha Stewart Rugs with Safavieh, Martha Stewart Lighting with Generation Brands, Martha Stewart Floor Designs with FLOR and Martha Stewart-created KB Homes. Ms. Pollack will report to President of Merchandising and Co-CEO Robin Marino. An accomplished retail executive with vast experience in the lifestyle designer category, Ms. Pollack joins MSLO from Donna Karan Home, where she has served as Chief Executive Officer since 1999.

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