Thursday, August 21, 2008

Kmart said Wednesday it will introduce a line of bed and bath products by former "Charlie's Angels" actress Jaclyn Smith on Sept. 9 -- positioning Smith as one of several possible successors to Martha Stewart.

Kmart's parent company, Sears Holdings Corp., based in Hoffman Estates, is slated to terminate its Martha Stewart Everyday line in early 2010 because of failure to reach an agreement on a new contract.

Martha poses with fellow Kmart spokeswomen Jaclyn Smith, left, and Kathy Ireland, center, in 2000.

The Jaclyn Smith line, described as a "fresh, simple, modern look," is a natural extension of one of Kmart's first celebrity brands, the retailer said. Smith endorsed her apparel line at Kmart 23 years ago. Smith said in a statement that her home collection will offer "an easy way to make a great impression -- time after time, all at a sensible price."
Hmmmm....... I see.

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