Kmart's parent company, Sears Holdings Corp., based in Hoffman Estates, is slated to terminate its Martha Stewart Everyday line in early 2010 because of failure to reach an agreement on a new contract.
Martha poses with fellow Kmart spokeswomen Jaclyn Smith, left, and Kathy Ireland, center, in 2000.
The Jaclyn Smith line, described as a "fresh, simple, modern look," is a natural extension of one of Kmart's first celebrity brands, the retailer said. Smith endorsed her apparel line at Kmart 23 years ago. Smith said in a statement that her home collection will offer "an easy way to make a great impression -- time after time, all at a sensible price."
Hmmmm....... I see.