Monday, December 7, 2009

Martha Stewart Living Paint at Home Depot

Many of you have written to me asking about Martha's paint lines. Some have noticed that the paint is no longer being sold at Lowe's. And with the Kmart deal closing out next year, it's unlikely you'll find any of the Martha Stewart Colors at that retailer anytime soon.

Today, however, MSLO and Home Depot announced a partnership to develop a new brand of paint: the Martha Stewart Living Paint Collection. I'm not sure if this will replace the "Colors" brand, but the collection will debut next March in both U.S. and Canadian Home Depot stores. The palette will consist of 280 colours, handpicked by Martha Stewart and the MSLO design team. All colours will be available in both interior and exterior versions, in two interior and four exterior sheens. In addition, the interior line will be available in 8-ounce tint-able testers, and 12 of "Martha's Picks" will be available pre-tinted.

The paint was developed in partnership with (and manufactured by) AkzoNobel.

I'll have more on this paint in the near future, including an image of the label and some colour samples!

No comments:

Post a Comment