Monday, April 6, 2009

Country Living at Kmart

A new home furnishings line named after Country Living magazine will debut this summer in Kmart and Sears stores across the country. With Martha Stewart's Everyday brand of home products leaving the Kmart shelves in 2010, the new Country Living line appears to be poised to replace it.

The new line will include furniture, tabletop, bedding and bath items. Items will range from $3.99 for candles to $349 for dining room furniture - similar price points to the Everyday line. Jaclyn Smith also launched a home line at Kmart last fall, ostensibly in an effort to personalize Kmart with a well-known spokesperson for the home division in lieu of Martha's departure.

Martha Stewart Living has not yet announced the mass-market retailer that will distribute its bestselling Everyday brand but it has confirmed it is in talks with a well-known store and is close to finalizing a deal.

Two corner cupboards replicating 18th Century originals made by the designers at Country Living. The new Country Living line of home furnishings will be available at Kmart stores this spring.

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