During her presentation at the Good Things Event in 2006, Martha spoke briefly about the new circular design of the Martha Stewart logo. It was designed by graphic-design firm Doyle Partners in Manhattan under the guidance of Stephen Doyle, who is married to Gael Towey, Chief Creative Officer of Martha Stewart Living Omnimedia. (Stephen is also responsible for the beautiful packaging of the Everyday and Collection merchandise.) In consultation with Stephen, Martha said she wanted the round logo to resemble an ancient Roman coin, which often had the names of emperors etched into the money around the circumference of the coin. Stephen set about making a large plaster cast for the logo and it was all chiseled by hand. It was used as the template for the logo, which was then mass produced.

For fun, I thought I'd play around with the logo and dream up a few new uses for it...

A Martha Stewart logo clock. Wouldn't we all love to tell time this way? The logo could also be incorporated into a wristwatch face.

Probably not hip for the under-20 crowd, but I'd love a Martha Stewart Frisbee. (I have a Ralph Lauren Frisbee that is similar to this. It never gets used, but I enjoy its novelty.)

Soup's on! Have dinner with Martha every night of the week with Wedgwood "Marthaware."

Kenn, this one's for you - and me. When Turkey Hill was for sale, Kenn and I joked that if we had the means we would buy the estate and run it as the official Martha Stewart Museum. Our uniform would consist of Martha Stewart aprons...and Martha Stewart stud earrings, which would also be sold in the gift shop (formerly the Palais des Poulets.)

If these t-shirts aren't already in production and given to staff at MSLO, they will be soon.

Can you guys think of anything else you'd like to see the Martha Stewart logo on? I'm still waiting for the Martha Mobile - a vehicle in jadeite green designed by Martha and her team to meet all the needs of the homemaker and collector. And it has to be fuel-efficient and environmentally sound, too. On the grill at the front of the car, the Martha logo would gleam in shiny chrome! Move over Mercedes.