Monday, July 7, 2008

UPDATE: Yes, indeed, Martha has launched a new crafts line at Walmart. She spoke about it today on her Ask Martha radio show. You can read the official announcement below. Two lines are being distributed via Martha Stewart Crafts at the Walmart stores: the 'Create' line is for everyday scrapbooking and crafting projects and a separate 'Celebrate' line is for special occasions, such as weddings, baby showers and holidays. Below is a photograph of two examples from the new lines, submitted by Paul, one of our readers:

Martha also announced that she will soon be appearing in a television ad for Wal-Mart. A very special thanks to Paul for the info.
My friend Kenn - always the persistent detective - was the one who actually called the radio show to ask Martha about the Wal-Mart line! He also broke out his best disguise, swallowed his pride and ventured out to Wal-Mart to check out the merchandise for himself. Below is a sample of what he found: thank-you note cards, a binder, craft glue, a glue stick, labels, a bone folder and calligraphy pens. Raising the bar at Wal-Mart? It's a good thing. Thanks, Kenn!

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