Wednesday, July 9, 2008

The good folks at Omnimedia sent me these beautiful photographs of some of the new Martha Stewart Crafts products that can be found at Wal-Mart. The two new lines (Create and Celebrate) are probably the best value provided by Martha Stewart Crafts to date. I was honestly quite surprised by how reasonable the price points were. I'm not just saying that! If ever there was a reason to go to Wal-Mart, it's for these items. Have a browse below at some of the examples. Some of you who are adamantly opposed to stepping inside a Wal-Mart store may just reconsider...

CREATE

A line of basic craft products for the scrapbooker and everyday crafter.


Glittered butterfly card kit (which I adore!), and glitter stamping card kit: $9.97 to $17.97.

Pop-up thank-you card kit, arts and crafts marker set and glitter marker set: $6.97 to $11.97.


For kids, zoo animal puppet making kit, pom-pom farm animal kit and felt bead jewelry kit: $4.97 to $11.97.


Also for kids, a pipe cleaner farm kit, a balloon decorating kit, crepe paper black-eyed-susan kit: $6.97 to $9.97


Pink tissue paper pom-pom kit ($9.97 makes five) and the pink tissue paper flower-making kit ($9.97 makes 24 flowers.)


Circle cutter and cutting mat, bone folder, vintage lace edge punch, various hole punches, rotary cutter and cutting ruler: $14.97 to $23.97.


Gumdrop scrapbook kit for kids: $14.97.


Storage boxes, heirloom scrapbook kit, glittered photo mat card kit: $14.97 to $18.97.

CELEBRATE
A line of craft products for special events and holidays

I love the shower bow bouquet in this neopolitan themed set. Hearts mints candy bar wrappers, calendar shower activity, cupcake accessories and party buttons: $3.47 to $13.96.


Polka dot wedding shower accesories, including confetti, favour bags, ribbon streamers, cupcake accessories bridal party buttons, a shower coupon book and a love bingo game. I love the colour scheme of this set! Price point: $2.97 to $13.96


Wedding Bell stationery, including thank-you cards, place cards and favor bags: $5.46 to $14.46


Wedding Bell accessories including Honeycomb wedding bells, ring pillow, basket set and embossed photo mats. I love the scroll guest book! Price point: $5.96 to $19.96.

Dove accessories including glittering "Just Married" garland, bouquet wraps, stationery, favor boxes and embossed Dove tags: $5.96 to $19.96


Daisy heart stationery, favor boxes and chair wreaths: $5.96 to $19.96.


Daisy accessories, including guest books, cupcake papers, bouquet wraps, cake toppers and stickers: $8.96 to $19.96


Eyelet accessories, including guest books, favor tins, bouquet wraps, paper lanterns, photo cake topper, ring pillow, basket set, photo album and stationery: $8.96 to $21.96.
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Official Press Release: Two New Assortments of Products, Martha Stewart Create™ and Martha Stewart Celebrate™, Debut in Wal-Mart Stores in the U.S. and Canada. Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) has announced its Martha Stewart Crafts line is expanding into Wal-Mart stores in the U.S. and Canada. Two new assortments - Martha Stewart Create and Martha Stewart Celebrate - are debuting in the majority of Wal-Mart stores across the U.S. and Canada this month.

Martha Stewart Create features crafting essentials and memory-keeping products such as paper, cutting mats, tools, pens, markers, glitter, and ribbons. The assortment also contains craft and activity kits including jewelry-making kits, pipe-cleaner-animal kits, memory-keeping kits, party d├ęcor kits, and card-making kits. Martha Stewart Celebrate showcases ready-made, paper-based weddings essentials such as stationery, guest books, embellishments, favor boxes, cake toppers, and customizable centerpieces, as well as flower baskets and ring pillows.
For more than 25 years, Martha Stewart has been inspiring consumers with unique how-to ideas for special occasions and crafts, arenas in which Martha Stewart Living Omnimedia (MSLO) has national brand recognition and expertise. Created by MSLO's design teams, led by Martha Stewart, the new assortments feature high-quality, easy-to-use products that are designed especially for the mass retail shopper.

MSLO teamed with EK Success, one of the country's leading scrapbooking and creative consumer products companies to manufacture, market and sell the products. Martha Stewart, Founder of MSLO, stated, "Sharing ideas and inspiration about crafting and celebrations are an integral part of our company and all that we offer. With Martha Stewart Create at Wal-Mart, consumers will experience the satisfaction that comes from making things by hand. With Martha Stewart Celebrate, we will be able to provide beautiful, creative solutions for party-giving from intimate gatherings to large celebrations such as weddings. Anything that makes the job of the host and hostess easier is of the utmost importance to us."

Martha Stewart Crafts launched in 2007 at arts and crafts stores in the U.S. and Canada. That same year, MSLO further extended its footprint in the $30 billion U.S. crafts market with an investment in Wilton Industries, which owns EK Success. "We continue to grow our crafting and celebrations-related businesses so that our consumers have easy, convenient access to our beautiful, high-quality products that make occasions more memorable," stated Robin Marino, President of Merchandising and Co-Chief Executive Officer at MSLO.

"In a short amount of time, this brand has become an integral part of our corporation's portfolio of brands," said Kevin Fick, President, EK Success. "We are excited that this expansion into Wal-Mart fulfills the need in the marketplace to bring a national brand to this important and growing category while reaching so many new consumers."

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