In 2005, the layout was blocked by category with a lefthand menu dividing the site's content into three main categories: Magazines, Television and Shopping. On the right and along the bottom are galleries of the company's brands and magazines. The prominence of the new television show, "Martha" takes center stage while a small banner of external advertising is located at the top of the page. Corporate and contact links are located along the very bottom.
In 2010, the site has the feel of an opened recipe box with tabs along the top featuring the core content areas of the company: Food, Entertaining, Holidays, Weddings, Crafts, Home & Garden, Pets, Whole Living, Community and Shop. (The additon of Pets, Whole Living and Community reflect the evolution of the brand and the site's expansion.) Martha's new personal blog has lots of prominence on the site and a changing gallery of main images and topics keeps the reader interested and focused. At the bottom is a series of 'bests' including gardening and cooking tips, crafts for kids and the best TV moments. Also note the much more prominent location of external advertising on the site, which has generated millions more for the company since 2005.