Tuesday, April 20, 2010

Martha Expands Into Gaming

Gamasutra is reporting that publisher Majesco has signed a deal with television personality Martha Stewart's media company Martha Stetwart Living Omnimedia, granting Majesco the exclusive rights to publish video games based on the Martha Stewart brand.

Majesco has experience releasing games dedicated to the domestic arts. Its success as the North American publisher of
Cooking Mama has contributed to developer Cooking Mama Ltd. (formerly known as Office Create) creating further Mama games, including Gardening Mama and Crafting Mama.

In a statement, Stewart alluded to Majesco's track record with those titles. "Majesco Entertainment is well respected for bringing consumer-friendly titles to the mass market," she said, "and has a proven track record of tapping the interests of family and non-traditional video game players."
While she did not comment on the nature of the forthcoming games, she specifically pointed to social gaming as an area attractive to female players.

"Women are increasingly engaged in social gaming," Stewart said. "We feel confident that this new offering will delight loyal customers who are active in the space while introducing a new generation to the brand."
Added Majesco CEO Jesse Sutton, "Martha Stewart Living Omnimedia offers a vast wealth of content and has a passionate following. Branching into the interactive entertainment space is a natural next step, and Majesco Entertainment is proud to be the exclusive partner."

-Chris Remo

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