Tuesday, October 27, 2009

Martha Teams with Dove Chocolate

Dove Chocolate and Martha Stewart Living have joined forces to create a signature line of "Dove Promises" chocolates for the holidays. The chocolates, which contain holiday messages from Martha, will be promoted across all Martha Stewart Living media, including in-store advertising at various North American retailers that sell the chocolates.

These special edition bags of dark chocolate, almond and caramel, as well as a limited edition peppermint bark, will also feature some unique holiday tips under the wrappers, courtesy of Martha. The messages - such as "Cut marshmallows into shapes for hot cocoa" - are drawn from 17 years of December issues of Martha Stewart Living magazine. The suggested retail price for the chocolates is $4.50.

The chocolates will be available for Christmas in November and December, and a second special Valentine's Day set for January and February.

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