Wednesday, September 9, 2009

Country Living at Kmart

As the Martha Stewart Everyday merchandise continues to ebb from the shelves at Kmart, plans are rolling onward for the launch of the new Country Living line, which is set to replace Martha's brand at the nationwide retailer. Jaclyn Smith, too, has launched a housewares line at Kmart, though it is decidedly less appealing to Martha's fans than the new Country Living line.

The good people at Hearst Brand Development, who are the designers and merchandisers behind the Country Living line, sent me these preview photos of some of the housewares from the line.

Given the warm relationship and understanding Martha Stewart Living and Country Living have always shared over the years, I'd say the new brand is a suitable and promising replacement. What do you think?

Modern Countryside comforter set
Egyptian Cotton Bath Towels

Cooper Red Dinnerware

Cooper White Oven-to-Table casserole dish

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