Wednesday, July 15, 2009

Martha, the Cartoon!

Yes, you heard right, folks. Martha will soon be animated! In a surprising announcement on Twitter earlier this week, Martha Stewart revealed that the television department at her company is developing a new cartoon geared to kids between the ages of 5 and 11 with an animated version of herself as the star. This further broadens her audience, ensuring a new generation becomes very familiar with the name Martha Stewart.

Details at this point are mimimal, but I imagine the show will have an instructional component: how to help mom in the kitchen, how to enjoy your veggies at dinner time, how to make your bed, fun craft projects, etc. Martha did say that the cartoon will be animated with the help of Red Digital Cinema Company, which provides one of the highest resolutions in digital animation. No word yet on whether Martha will be doing the vocals for her avatar, shown below.

Martha Stewart or Wilma Flintstone? "It's a Good Thing!"

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