"The collection focuses on re-creating expensive hand-knotted looks using high-quality hand-tufting. Proprietary effects created with hand-tufting in combinations of viscose and New Zealand wool allow us to cover all price points with the Martha Stewart Rugs collection," says Arash Yaraghi, a Safavieh spokesman.
A full-colour, 48-page catalog will be distributed to dealers and may eventually be viewable by the public on a new Internet microsite that is in the works with Martha Stewart Living Omnimedia. When completed, the website will highlight the new rugs and direct consumers to dealers.
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