Tuesday, June 17, 2008

Now this is cool! The editors at Martha Stewart Living have helped to launch a new magazine. McKinney Living was produced by the students of McKinney Secondary School for the Arts in Fort Greene, New York:

As part of the Pencil Principal for a Day program, McKinney was randomly paired with Martha Stewart Living Editor-in-Chief Michael Boodro, who came up with the idea of creating a magazine for the school. He and his staff at MSL took meetings with the students and oversaw the production of the magazine over a period of five months. The long-awaited final product (a 48-page glossy) covers everything from school fashion to advice on how to handle senior year. It is due back from the printers this week.

The front cover

The student editorial staff visited the MSL offices in midtown on several occasions, listening to presentations from editorial and art departments and spending one-on-one time with editors.

"We had big meetings in the beginning, showing them just how it works, and then we said, 'Okay, now you guys go back and come up with counterparts for your magazine,'" says Boodro, adding they also sent the kids magazines to get them planning the overall direction of the publication. "We wanted to be encouraging and make sure they met certain standards, but we wanted it to be their magazine," he says. "And now that it's done, it truly is."

On set at the Martha Stewart Show, Martha is shown with editor Michael Boodro at center, surrounded by some of the students and school staff who helped put the magazine together.

-Reporting by New York Daily News.

Monday, June 16, 2008


The resignation of Martha Stewart Living Omnimedia CEO Susan Lyne last week has me very curious about the mood at the company. It also has me asking whether Martha Stewart should return as CEO and Chairman of the company she founded.

She can apply to the SEC to return to those positions in 2011. The SEC barred Martha from running the public company for a period of five years after her criminal sentence had been served and she is currently not allowed to direct the company. She is currently working in creative capacities as the company's founder.

It seems to me that MSLO has been in turmoil since Martha stepped down before her criminal trial, despite some very exciting and excellent new product launches, consistently excellent magazines (with high subscription levels) and a moderately-successful daytime television show.

In the last two months alone, however, the company has lost its editorial director (Margaret Roach) its CEO (Susan Lyne) and a roster of editorial talent.

Decorating editorial director Page Marchese Norman and her deputy, Shane Powers, as well as books and special projects editor Amy Conway and Weddings beauty, health, and fitness editorial director Elizabeth Graves are all leaving MSLO of their own free will, with no word about where they may be going. Debra Bishop, most recently vice president and design director at Martha Stewart Weddings, is also leaving MSLO after 11 years to be the creative director of More magazine.

Also in the last year, the company's two new publishing initiatives failed and folded: Blueprint magazine closed up shop after 8 issues and the Martha Stewart Newsletter wrapped up after only three.

What's going on?


Wall Street analysts, too, have not really been singing the praises of the company lately. In fact, they haven't been singing its praises since 2002, when Martha was on top. It's a bit disconcerting.

JP Morgan analyst Michael Meltz downgraded shares of Martha Stewart Living Omnimedia Inc. last week, citing a difficult advertising environment and the recent departure of Susan Lyne. He lowered the company to "Neutral" from "Overweight" in a client note last Wednesday because of a slump in the advertising market.

Knowing Martha, she will likely apply to run the company again when the time comes. But by then she will be 70 years old, and I'm not positive those executive roles will appeal to her as much. She has said recently that she enjoys the free time she has now to be more creative, to work on the farm, to travel and to develop new ideas. Jumping back into the frenzied roles of CEO and Chairman of a public company may not be so appealing by 2011.

I think the company is a marvelous one. It's the only company I really pay attention to, to be honest. I want it to succeed, but I'm concerned. And I wonder if it will take Martha's full-time leadership to make real changes and provide much-needed stability.

Please share your thoughts.

Friday, June 13, 2008

Now you can go to iTunes, and download for FREE a selection of seasonally appropriate video segments from Martha Stewart. Signature recipes and inspiring ideas for entertaining, decorating, crafts, holidays, and more. You can subscribe at no cost (just click on the subscribe button), and get these segments sent to you automatically updated every month. Right now you can find great July 4th and Father's day ideas. In August you'll find some great back- to- school ideas for the kids. In just a few days, Martha has become the #1 podcast in both the arts AND food categories.
Hi friends! I'm back home after a fun-filled week in Toronto! We had a wonderful time and saw so many friends, tried so many restaurants and walked so many streets (I got a sunburn) that I actually didn't take too many photographs. I'll share some of the ones I did take, though.

Toronto is Canada's largest city. It's the capital city of the province of Ontario, not the capital of Canada, as many people believe. (Ottawa is the capital of the country.) Toronto has a population of over 7 million people and is considered to be a world-class city, on par with New York, Los Angeles and Chicago as one of North America's most renowned.

If you've never been, please plan a trip. It's a vibrant, exciting city with such diversity and culture, and so much to do.

Defining the Toronto skyline, the CN Tower is Canada’s most recognizable and celebrated icon. At a height of 553.33m (1,815 ft., 5 inches), it is the World’s Tallest Building, a Wonder of the Modern World, an important telecommunications hub, the centre of tourism in Toronto and a first class dining and event centre; the 360 Restaurant revolves slowly with empowering views of the city.

Each year, approximately 2 million people visit to take in the breathtaking view. It was completed after 40 months of construction on June 26, 1976. It was built by Canadian National, a company that wanted to demonstrate the strength of Canadian industry by building a tower taller than any other in the world. Building the CN Tower was a vast and ambitious project that involved 1,537 workers who worked 24 hours a day.

We took a trip to the top. In the photos that I took (above) you'll notice how high it is. On the left, you can see the tower from below. On the right is a view of Toronto taken from the observation deck, 1,700 feet above sea level. Going up in the glass elevator is quite a ride!
The downtown core of Toronto is a hub of activity and commerce.

The Royal Ontario Museum (ROM, as it's known) was recently redesigned by German architect Daniel Libeskind. The original structure, which was built in the early 1900s, was expanded with an ultra-modern addition.

The ROM is home to numerous exhibits about culture, civilization and natural history. This Canadian totem pole stretches six floors.

Currently on exhibiton are a number of Asian artifacts, including these huge ceramic sculptures from China from the 1700's, depicting the guardians of Hell. Quite chilling!
Another section of the museum (my favourite) housed artifacts retrieved from the homes of English and French aristocrats throughout the ages. The objects above were designed as elaborate decorative adornements for the desks, pianos and tables of the English upper classes in the 1700s.

This gold-plated tea service from the early 1800s just shimmered and shined!


This is an ornately carved wall mount, framed in mahogany, that once hung in the parlour of a wealthy Englishman in the 1800s.


And everyone's favourite: Dinosaurs!

We took a day and went to Canada's largest amusement park - Wonderland! The entrance to the park features a long allee of fountains that leads you down to the rides and fairgrounds.



I went on several roller coasters (my favourite!) including this one, known as Top Gun. The newest addition to the park is North America's largest roller coaster: The Behemoth. It lived up to its name, let me tell you!

The Bata Shoe Museum is home to thousands and thousands of shoes, from the earliest known example (over 5,000 years old) to the latest models. The shoe above is a jewel-encrusted shoe once worn by Indian royalty. You'll also find shoes worn by Elvis Presley, Princess Diana, David Bowie, Marilyn Monroe, Elton John and numerous other celebrities, musicians and dancers.

This is a well-worn pair of high-heel shoes made in Paris, dating back to the late 1700s.


Another pair made in Paris, by master couturier Coco Chanel. This pair is from the 1960s.

These early 'platform shoes' are Chinese and were designed for upper-class women in the 1800s. The higher the platform, the higher the status. The platforms also forced the women to walk carefully and precisely, a sign of discipline and gentility.

This is Nathan Phillips' Square - home to Toronto City Hall, shown behind the fountains. As we were walking through we passed a photo shoot in session. Strike a pose!

Toronto's Harbourfront is a restful, lovely place, right at the base of the towering skyscrapers of the city's core. Lake Ontario, one of the world's largest lakes, gave Toronto its early industrial strength as a major port. There are numerous restaurants and cafes along the boardwalk. We stopped at one of them for an early supper and some delicious martinis!

Saturday, June 7, 2008

From the award-winning magazine, Martha Stewart Living, to the bestselling product lines that bear her name, Martha Stewart shares the creative principles and practical ideas that have made her America's most trusted guide to stylish living. Millions of consumers rely on Martha Stewart as their arbiter of style and good taste and their guide to all aspects of everyday living - from cooking and entertaining to decorating and home renovating, and much more.

Martha's unique business sense and creative vision form the framework for Martha Stewart Living Omnimedia Incorporated, the company she founded in 1997 and took public in 1999, making her a billionaire. Martha became Chairman and CEO of the eponymous corporation and was also the primary stockholder. The company's expansive, award-winning, multimedia portfolio includes Martha Stewart Living, Martha Stewart Weddings, Everyday Food and Body + Soul magazines, the marthastewart.com website, the nationally-syndicated television show, The Martha Stewart Show, Martha Stewart Living Radio on SIRIUS Satellite Radio and numerous bestselling books published by Clarkson Potter.

In addition to its media properties, MSLO offers high-quality Martha Stewart products, including the Martha Stewart Collection of home products at Macy's, the Martha Stewart Everyday line at Kmart, Martha Stewart Crafts products with EK Success at Michael's, Walmart and independent retailers, Martha Stewart for 1-800-Flowers.com, a co-branded food line with Kirkland at Costco, Martha Stewart Signature furniture with Bernhardt, Martha Stewart Lighting with Murray Feiss, Martha Stewart Rugs with Safavieh, Martha Stewart floor designs with Flor, Martha Stewart homes with KB Homes and much more.

In April, 2008, Emeril Legasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Legasse's media and merchandising businesses, including television programming, cookbooks, emerils.com website and his licensed kitchen and food products.

Martha is also founder of the Martha Stewart Foundation, a charity organization that functions primarily to assist women achieve their entrepreneurial dreams as well as fund geriatric research and lifestyle improvement for the elderly. She is founder of the Martha Stewart Center for Living at Mount Sinai Hospital in Manhattan. The center is an outpatient facility for geriatric medicine, providing clinical care and education for patients, offering training for physicians and coordinating healthy-aging research and practices. Martha was inspired to create the center by her mother, Martha Kostyra, who remained active and engaged in life to the age of 93.

MARTHA'S PERSONAL LIFE:

Martha Helen Kostyra was born in Jersey City, New Jersey, on August 3, 1941 to parents Edward and Martha Kostyra. She is the second child in a family of six children: older brother Eric and younger siblings Kathy, George, Frank and Laura. Martha grew up in the New Jersey suburb of Nutley in a small, three-bedroom house on Elm Place. She credits her parents with teaching her most of what she considers today to be life's most essential lessons, although she was an excellent student at school as well, joining numerous clubs.

She began modelling as a teenager for several publications and department stores, and even starred in a television commercial for Life Buoy Soap. She won a partial scholarship to study art and architectural history at Barnard College in New York City.

She married Andrew (Andy) Stewart, a young law student, on July 1, 1961 - the same year she was named by Glamour magazine as one of America's ten "Best Dressed College Girls." Martha took a year off school and continued to model while Andy finished his law degree at Yale. In 1963 she returned to college to finish her degree and in 1964 gave birth to her first and only child, daughter Alexis Stewart.

In 1967 Martha began a career as a stockbroker, working for the firm Monness, Horstman, Williams, and Sidel and became one of the highest-paid and most successful women in the business at the time, earning a salary well over $100,000. Her days as a stockbroker were short lived, however, and only six years later Martha left the business to become a full-time mother and homemaker. By this time, the young family had moved to Westport, Connecticut, where they purchased a run-down 1805 farmhouse on Turkey Hill Road, which they painstakingly restored.

In 1976 Martha started a catering business in her basement with a friend from her modeling days, Norma Collier. The venture quickly became successful, but soured when Collier alleged that Martha was difficult to work with, and was also taking catering jobs on the side. Martha soon bought her portion of the business and continued to be successful with the venture. Martha was also hired as the manager of a gourmet food store, The Market Basket at the Common Market which she transformed into a booming success.

Meanwhile, Martha's husband had become the president of prominent New York City publisher Harry N. Abrams, Inc. In 1977, Andy Stewart was responsible for releasing the English-language edition of The Secret Book of Gnomes series, by Dutch authors Wil Huygen and Rien Poortvliet which quickly became a blockbuster success and New York Times Best Seller. Andy Stewart contracted Martha's company to cater the book release party, where she was introduced to Alan Mirken, the head of Crown Publishing Group. Mirken was impressed by Martha's talent and later contacted her to develop a cookbook featuring recipes and photos from the parties that Martha hosted. The result was Entertaining, a lavish, fully-illustrated coffee table book ghostwritten by long-time fashion maven Elizabeth Hawes.

From there, word of her skills and business grew rapidly. Entertaining became a New York Times Best Seller, and the best selling cookbook since Julia Child and Simone Beck's Mastering the Art of French Cooking, released two decades earlier.

Following Entertaining's success Martha released many more books under the Clarkson Potter publishing imprint, including Martha Stewart's Quick Cook (1983), Martha Stewart's Hors D'oeuvres (1984), Martha Stewart's Pies & Tarts (1985), Weddings (1987), The Wedding Planner (1988), Martha Stewart's Quick Cook Menus (1988), Martha Stewart's Christmas (1989), and many others. During this time she also authored dozens of newspaper columns, magazine articles and other pieces on homemaking, and made numerous television appearances on programs such as The Oprah Winfrey Show and Larry King Live. She separated from her husband in 1989 and later divorced in 1992, a painful period in her life, which she says she still regrets. The process was acrimonious and difficult on both sides.

In 1990 she also signed with Time Publishing Ventures to develop a new magazine, Martha Stewart Living, for which Martha served as editor in chief. The first issue was released in late 1990 with an initial rate base of 250,000. Circulation would peak in 2002 at more than 2 million copies per issue. In 1993, she began a weekly half-hour service program based on her magazine, which was quickly expanded to a full hour, and later to a daily format, with half-hour episodes on weekends. The program, also called Martha Stewart Living, won nine Emmy Awards in its 11 years on the air and was nominated for 22 others. Martha also became a frequent contributor to CBS's The Early Show, and starred in several prime time holiday specials on the CBS network.

On the cover of their May 1995 issue, New York Magazine declared her as "the definitive American woman of our time." But in 2004 Martha served five months prison time after being found guilty on four criminal counts related to a lengthy and much-publicized insider-trading investigation. She also served five months of house arrest and had to pay a fine. She also had to step down as Chairman and CEO of the company she founded. Martha appealed the conviction but lost. She maintains, however, that the conviction was a wrongful one and says that she is innocent of any wrongdoing. After her prison stint, Martha was barred from serving as an officer of her company but is still very much involved in the direction and management of MSLO. She resurrected her presence by starring in two new television series, both produced by Mark Burnett: the live Martha Stewart Show and The Apprentice: Martha Stewart, an adjunct to Donald Trump's hit reality series. Martha currently has four residences in New York and Maine and continues to contribute her ideas and vision to the company and its many ventures.

Nine pounds, one ounce!

Martha at age 9, photographed by her father in the Nutley kitchen nook, which was painted with a mural done by her uncle.

Martha at 15 in front of the family Christmas tree.

Martha, the Bonwitt model. (Late 1950s)

Martha, the college student and Glamour girl, 1963. (on top of the flag pole.)

Martha, the mom. Photographed by Andy Stewart with Alexis in 1965.

Martha, the stockbroker. (Early 1970s)

Martha, the Connecticut caterer in her old kitchen at Turkey Hill, 1982.
The gardener by the pool at Turkey Hill, 1988.

Lifestyle expert and magazine editor, early 1990s.

The Hamptons' darling.

Loving daughter, pictured with her mother, in this photo by Annie Leibowitz.

Always classic.

Difficult times.

Back on TV!

Icon.

Tuesday, June 3, 2008

FLOR and Martha Stewart Living Omnimedia's design staff have produced the new Martha Stewart Floor Designs with FLOR Inspirational Photo Gallery providing DiY designers with creative ideas. Featuring a variety of rooms and decorating styles, the new Inspirational Photo Gallery shows DiY designers how to use modular carpet tiles to create custom looks for updating their homes. These eco-conscious carpet tiles come in a range of colors from soothing neutrals to rich earth tones that bring the beauty of nature indoors.

Martha Stewart Floor Designs with FLOR are also eco-friendly. In keeping with FLOR's proactive environmental mission to create healthy flooring alternatives, Martha Stewart Floor Designs are created with low-VOC recycled content, which is better for the home and for you.

What do you think about the FLOR concept of modular floor tiles? Would they work in your home?
Three different looks within a consistent pallette of carpet tile tones.
View the full Martha Stewart Flor gallery by visiting the Flor website and following the links:

Sunday, June 1, 2008

"We're number two! We're number two!" Okay, so it's not as glamorous as shouting "We're number one," but it's a solid place to start.

Boxxet.com has named Martha Moments the second best place on the Web to find information on Martha and her company. Boxxet is an online resource of websites and blogs that are ranked and rated by topic and category. In the Martha Stewart category, this site got second billing! The first was Topix.net. Anyone who knows for sure, though, will tell you that Topix.net is just not as 'in the know' as Martha Moments! But... I'll settle for number two. For now.

It's a real pleasure doing this blog and I try to keep it as fresh as possible with new content, which can be a challenge with a busy, full-time schedule and a life to lead. As always, though, it's the people who read it who really give me the gusto to continue. I've been so pleased by the number of comments - all of which have been positive - and the emails I get from people who enjoy the blog, some of whom work very closely with Martha Stewart. It's been an exciting and enjoyable venture and I look forward to lots more down the road!

Thanks for making Martha Moments so popular and for keeping me on my toes!
Boxxet: