Martha Stewart, baseball manager Tony La Russa and Purina One are joining forces to give away more than 63,000 pounds (that's 11,000 bags) of dog and cat food to people with pets in need.The Purina One bus is midway through its journey across the United States, stopping at animal shelters along its route to donate pet food.
"My dogs and cats are very important to me, and I can't imagine what it would be like not to be able to give them proper care and food on a regular basis," said Stewart. "With so many people adversely affected by the difficult economy right now, a program like the Purina One Tour for Heroes is critical."
The food is being given away during an 11-city, coast-to-coast mobile tour of animal shelters called the Purina One Tour for Heroes, stopping in Houston on Friday.
The campaign includes an online social networking fundraiser. Those who want to take part can go to the Web site, locate a pet that needs adopting and post the photo on their Facebook page. For every photo that's shared, Purina One will donate $1 — up to $50,000 — worth of food to shelters in local communities. If $50,000 is raised, an additional 112,000 pounds of dog and cat food will be distributed. Also visit marthastewart.com/pet-adoption for more information on pet adoption.